Marketing to Baby Boomers
Wanting to understand how to better market and "speak better" to older Australians? Come join us on this online training provided by Bronwyn Brown from New Young Consulting in May 2020.
Bronwyn White is an authority on the seniors travel and lifestyle sector. She is the CEO of New Young Consulting a market research and marketing agency that specialises in the seniors 55+ economy.
The seniors’ market is the fastest-growing yet most misunderstood market we know. What is phenomenal, is that the 55+ economy is the third-largest in the world – 3rd behind China and the USA.
Yet is a sector that is largely ignored by travel marketers and innovators alike. Make no mistake, if you are looking for growth in the next 3-5 years this is the most lucrative demographic we will see in our lifetimes.
We will never again see a more cashed up and time-rich sector again.
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